Case Study: Porsche Lausanne
Community Management + Content Creation
By managing social media for Centre Porsche Lausanne, we resolved two problems at once: gain new clients and improve the whole image of car dealership
The Opportunity
The recent Social Media Trends study (by Digital Air Strike) revealed that car shoppers ranked social networks as more important than a dealer’s website when choosing which dealership to visit. That’s why Porsche Lausanne decided to improve their social media (@Porsche_Lausanne) and take it to the next level with us.
New Community & Image
Since November 2017, Porsche Lausanne & Discover Earth built a Community of 13'000 organic fans on social media who share their Porsche Experience with us. #PorscheLausanne #SportscarTogether
Content Creation
One major mistake dealers make, is posting content that basically look like ads. Discover Earth created personal, quality and viral content for Porsche Lausanne
The Results
Largest Community
The Most followed Porsche Centre in Switzerland
Tripled Customer/Fan Leads
From 4'000 to 13'000 followers in 6 months