Case study: Blue Lagoon
In July 2016, Hotel Blue Lagoon invited Discover Earth to promote their geothermal spa. The mission was a success and one of the content went viral all over the internet (Co-Founder Robin Finger on the photo). It reached 35million viewers and was featured in more than 100 pages including :
What they said: The water of Iceland’s Blue Lagoon looks inviting and serene in this professional photo.