Case Study: AlpinerX on Kickstarter

From zero to 1.5 Million CHF

The Opportunity

Kickstarter is one of the best crowdfunding platforms to launch a new project. Indeed in 2017, the total number of projects funded were 19’348 (worth $601’102’946). Since 1883, Alpina Watches has been associated with horological innovation. They wanted to launch a new product called #AlpinerX that remains faithful to their roots and by combining an analog display with a digital screen and an impressive set of connected features, eventually they decided to employ Kickstarter for that.

Our Strategy

Well, we didn’t just launch online, cross our fingers, and hope for the best; that’s for sure. The traction on the first day was down to a lot of hard work behind the scenes with all the Alpina Watches and Discover Agency Team. Weprioritized our workload, focused on results, and weren't afraid to break the rules.
Customers are an audience, and audiences need to be entertained. We want backers to enjoy reading our news, to invest in the brand and care about what we’re doing.



3'126%of the project was funded which represents 1'569'882 CHF. Link to Kickstarter

2'795 backers

helped bring this project to life

3'126% funded

The goal was 50'000 CHF

250k CHF in 24 hours

An achievement very few have emulated

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